Brand Identity Proposal for Paris School of Oratory Art.

Project description

Project Overview: Redesign of a logotype with scalable visual identity system.

Objectives: The Paris School of Oratory Art (EAO) is a Parisian institution that offers annual courses or short-term training. Established for over 50 years, the school primarily attracts individuals aged 35 to 50 who wish to enhance their eloquence in a professional context. The objectives are: Move away from the current "corporate" image to propose a new vision of oratory art (perceived as something elitist, niche). Embody an inclusive, democratic, and accessible positioning for all. The identity must be contemporary.

Deliverables: Logotype (full and condensed version), Patterns, 3 pictograms, Brand Guidelines

Skills: Illustrator / Logo Design / Brand Guide / Brand Development